BumbleBizz
BUMbLEBIZZ
THE PROBLEM:
Bumble is widely known as a dating platform but there is a lack of awareness around their networking app.
THE SOLUTION:
Drive current + former Bumble users to the BumbleBizz app. Specifically targeting working women ages 25-40 who are likely single.
THE MEDIA STRATEGY:
OOH and subway ads in metropolitan areas as well as an in-home mailer.
